Sign up to receive your FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" ebook.   Please double check that your email is correct. We will be sending you an email with details on how to download the 10 Marketing Mistakes ebook. We respect your privacy, we will not give, rent or sell your information to anyone. This e-book covers the major mistakes attorneys make and specific steps you can take to avoid them. Here's what you will discover: How to avoid 2 common practice-killing pitfalls How to position yourself as a specialist Why most advertising is a waste of your money Ways to avoid common practice-killing pitfalls Building a successful practice isn’t magic or rocket science. It is work and it takes time, energy and money. Every attorney who starts a new business fully intends to succeed, yet according to research more than 50% of them still fail. This e-book outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business. Avoid these at all costs.

Join us for a brand new 2-day event that will change the way you market your legal practice. Over the last 2 years more than 6,000 attorneys have discovered how to generate more referrals and find new clients fast by attending one of our Rainmaker Seminars. If you're struggling to build your legal practice or want to learn a proven system for landing more and better clients and creating a financially successful and personally satisfying legal practice then you owe it to yourself to discover our Rainmaker Legal Marketing System. Listen in as attendees share how this System has changed their practice forever: ``I am extremely thankful I met Stephen Fairley and that I attended his Rainmaker Retreat.  I more than doubled my firm's annual revenue in the year since attending the Rainmaker Retreat and implementing Stephen's marketing program.    If you are willing to do the work, Stephen definitely has a proven method of driving new business into your firm.  I endorse his program, it clearly worked for me." --Gordon R. Levinson, Esq. (Levinson Law Group, Carlsbad, CA) Click the play button to view the testimonials from some people that attended a previous Rainmaker Retreat. Be sure to turn your speakers up. Janine Avner, Esq, Partner Estate Planning "This program has been absolutely terrific in so many different areas but the one that I took away from is about the internet, marketing through the internet, particularly through blogging. I learned that you can give information to clients as well as gather information from clients or potential clients and it’s great way of building your practice and keeping in touch." Jim Hearn, Esq, Partner Real Estate "I am completing the seminar today and probably the most important thing I’ve learned is you can teach an old dog new tricks. A lot of the things I was doing right I stumbled upon. The things that I liked about this seminar is that it’s not theory, it’s things you can apply to your practice immediately. For instance one of the things I will use is the ‘keep-in-touch’ letter. By that I can keep in touch with clients that I may have lost contact with and that’s a major source of referrals so that’s something I can put into use immediately."

“Stephen Fairley presents a clear and compelling path to marketing success. His tips on "making rain" will leave you needing an umbrella wherever you go!” —Jonathan Pink, JD, Partner (Costa Mesa, CA) “It has taken me 30 years of trail & error to learn many of the techniques that Stephen Fairley taught us in 1 evening! This is an incredibly focused and practical seminar.” —Michael Pfiefer, Esq,. Managing Partner (Santa Ana, CA) “Stephen's program caused a breakthrough for me. The ideas and enthusiasm his program created in me just won't quit!” —Miranda Dempsey, JD, Partner (Tustin, CA)

                                                                                     Read more testimonials

The first day will focus on building a strong foundation for marketing your legal practice and will cover several high-powered marketing strategies top attorneys use. Here is just a taste of what you will discover:

SESSION 1: Achieving Expert Status as an Attorney

	The Power to attract more and better clients by becoming a recognized expert in your practice area (Page 5)
	5 Proven Strategies to get more attention, command more respect, and charge higher fees (Page 5)
	How to Ethically Position Yourself as a Specialist in Your Area (Page 5)
	How to Avoid the Most Deadly Mistake Attorneys make (Page 16)
	Where to Find and How to Create Media Coverage (Page 40)
	Leveraging the Internet to Build “Buzz” (Page 39)
	Create a 6-month Game Plan for Increasing Your Expert Status in your Legal Community (Page 57)

SESSION 2: Building a Strategic Referral Network

	Where to Find the Best Strategic Referral Partners (SRPs) for Your Specific Practice Area (Page 22)
	A Step-by-Step Approach to Create Dozens of Strategic Referral Partners in less than 6 months (Page 22)
	3 Questions to Quickly Assess Your Partner’s Potential (Page 23)
	The 4 Best Places to look for SRPs (Page 18)
	5 Power Questions to Land More Referrals than ever before (Page 22)
	The #1 reason why Attorneys Don’t Receive More Referrals and how to overcome it (Page 22)
	How to Create a Steady Stream of New Prospects (Page 25)
	3 Specific Ways to use the Internet to Find More Referrals (Page 22)

SESSION 3: Creating Credibility in Your Practice Area

	How to Apply the 4 Stage Credibility Model (Page 14)
	Using Visibility Events to Drive People to Your Firm (Page 29)
	How to Tap into the Power of Credibility to give you an Edge (Page 14)
	Leveraging Credibility to Set Your Firm Apart from All Your Competitors (Page 15)

SESSION 4: Secrets of Highly Successful Attorneys

	The Debate: Generalist vs Specialist (Page 7)
	Why Advertising Doesn't Work (Page 46)
	Creating a Powerful Audio Logo (Page 29)
	Differentiate or Die: How to Develop a Unique Competitive Advantage (Page 14)
	The 7 Ways to Find More Clients and How to Pick the Best Ones for Your Firm (Page 17)

SESSION 5: Generating More Clients Using the Power of the Press

	The Top 2 Things a Reporter wants from an Attorney (Page 39)
	How to Write a Powerful Press Release (Page 43)
	Using Press Releases to get attention and credibility (Page 39)
	How to Promote Your Firm to 150,000 people for $82 (Page 41)
	Submitting Your Release online (Page 41)
	Building a Media Database (Page 39)

SESSION 6: Leveraging Technology: Beating the Big Firms on the Net

	How to Change Your Website from just an Online Brochure to a Marketing Machine (Page 33)
	The 3 Most Important Goals for Your Website (Page 36)
	Website Do’s and Don’ts—Do Not Launch Your Website Until You Hear This (Page 34)
	Cutting-edge Email Strategies that Generate More Clients (Page 32)
	How to Dominate Your Online Competition on a Shoe-string Budget (Page 32)
	The Single Most Important Principle required for Attracting New Clients Online (Page 36)
	Submitting Articles Online to Increase Your Website Rank (Page 50)

 

Here's a few more comments from attorneys who have attended
one our Rainmaker Seminars:

Click the play button to view the testimonials from some people that attended a previous Rainmaker Retreat. Be sure to turn your speakers up.

If they received that much benefit after only 2 hours imagine how much you will receive in 2 days!

This day will focus on Advanced Strategies and helping you create a strong Action Plan that you can immediately implement starting the next day. You will discover:

SESSION 7: Generating More Clients Using the Power of Speaking

	A Step-by-Step Approach to Developing, Marketing, and Hosting Public and Private Seminars (Page 26)
	Finding Clients within Trade Associations (Page 45)
	The Biggest Mistake Attorneys make when speaking for free (Page 27)
	4 Ways to use Speaking to Attract More Clients (Page 27)
	Designing Your Follow up System (Page 27)
	How to Joint Venture with Organizations and Companies to Sponsor Your Seminars (Page 45)

SESSION 8: Advanced Technology Tactics for Small Law Firms and Solo Practitioners

	The Top 10 Deadly Mistakes Attorneys Make with their Websites and How to Avoid them (Page 37)
	Using Blogs to Increase Your Website Rankings and Find More Clients (Page 54)
	5 Ways to Automate Your Practice and Free up 2-5 hours of your time every week (Page 55)
	Creating Low Cost Information Products to Promote Your Firm, Increase Your Credibility and Educate the Public (Page 56)
	3 Easy Steps to Building Your Database using the Internet (Page 49)

SESSION 9: Creating Your Marketing System

	Designing your 6- and 12-month Action Plan (Page 57)
	Creating a Realistic Budget for Marketing Your Practice
	Passive Versus Active Marketing: Why You Need Both
	Designing Your Marketing Funnel
	Creating a Profile of Your Ideal Target Market (Page 8)
	How to Re-position Your Practice to excel in a Highly Competitive Environment
	Discover how to Diagnose Your Marketing Mistakes with the Universal Marketing Cycle
	Break out of the “Paralysis of Analysis” and make the Right Choices about Spending Your Time and Money on Marketing
	Marketing to Current and Former Clients (Page 14)
	Generating Repeat Business
	Client Surveys: When to Use them and How to Leverage them (Page 19)
	Keeping Clients for Life
	Step-by-Step Strategies for Significantly and Permanently Increasing Your Income in 2009

SESSION 10: Implementing Your Marketing System

	Integrating your Online and Offline Marketing Programs
	Automating Your Marketing System
	Characteristics of Great Rainmakers
	Training Your Staff to Manage Your Marketing Campaigns
	How to Systematize the Key Areas of Your Practice to enjoy Unlimited Freedom
	How to Gain Greater Control and More Freedom in Your Practice
	Evaluating Success and Creating Metrics
	How to Revise Your Plan

Remember, every session has built in Action Steps and Action Groups to help you immediately put these strategies and tactics into practice. You will walk out of this weekend with a specific plan in place to guide your every step in creating a financially successful and personally satisfying legal practice.

1. Partners at Small Law Firms (less than 50 attorneys) who are committed to growing their firm. Benefits you will receive:

• You will learn how to focus your time, energy, and money on the most effective marketing strategies
• You will learn how to better select, train and motivate your other partners and associates to do Rainmaking activities
• You will learn where you can ‘cut the fat’ and reduce your costs by eliminating ineffective marketing strategies
• You will create a master plan that will guide your firm’s efforts and provide specific goals for your team to achieve in the next 6 and 12 months
• You will have a realistic idea of how much money it will take to effectively market your firm
• You will see how to use your staff people to delegate parts of the marketing plan to so you can focus on generating more clients for the firm

2. Solo practitioners who need to find more clients fast on a shoe-string budget. Benefits you will receive:

• You will discover dozens of low cost marketing strategies to help you stretch your budget
• You will learn how to automate your marketing system to decrease the amount of time you have to spend running it
• You will leave with a practical, easy to implement marketing plan for the next 6-12 months
• You will see how other solo attorneys have leveraged technology to beat much bigger firms
• You will hear about best practices in legal marketing and gain new insight into what has and has not worked for other solo attorneys all across the country
• You will master the art of marketing on a small budget

3. Of Counsel Attorneys who are paid on an “eat what you kill” basis. Benefits you will receive:

• You will learn how other Of Counsel Attorneys build their book of business
• You will understand how to walk the fine line between promoting your firm and promoting yourself
• You will realize how to apply a step-by-step approach to increasing your credibility in the marketplace
• You will recognize how to find more clients even without the support of your firm
• You will apply several specific strategies designed to improve your visibility
• You will leave with a game plan for finding more clients and building a sustainable book of business

4. Associates who are either looking to grow their book of new clients in the next 6 months or want to launch their own practice. Benefits you will receive:

• You will understand what it takes to start marketing a practice from scratch
• You will learn the importance of building your book of business now instead of just relying on senior attorneys to build it for you
• You will learn low cost techniques to find more clients with limited time
• You will get a much deeper understanding of what it takes to become a Rainmaker

1. It is specifically designed for Attorneys at Small Law Firms and Solo Practitioners. While associates and partners at large firms (50+ attorneys) will receive benefit, the Rainmaker Retreat is designed to meet the needs, challenges, and financial budgets of solo practitioners and small law firms. You won't find strategies that cost tens of thousands of dollars in this seminar. In fact, most of our strategies have little to no cost and with many of them we will tell you how to trade more of your time instead of spending your money if you're marketing your practice on a shoe-string budget. Nor will you hear about generic marketing ideas that only work if you have a large staff or a separate marketing department.
   
   

2. This is a Working Retreat. This means that several times each day you will be given specific marketing tasks to complete with step-by-step instructions. You not only come to listen, learn and discover, but also to practice and apply. By the end of the Rainmaker Retreat you will:

   a. Create a written 90-day master marketing plan for your firm
   b. Discover your Unique Competitive Advantage
   c. Have a written plan for improving your internet presence
   d. Outline either an article or produce a professional press release to submit online
   e. Create a letter of introduction to potential Strategic Referral Partners

3. This is NOT an introductory course. We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting course. If you're looking for an introduction to legal marketing we strongly recommend you attend the 2-hour “Becoming A Rainmaker” seminar. If you haven't attended that course yet, we recommend you do so before you come to the Rainmaker Retreat. At the Rainmaker Retreat, you will not hear any generic marketing advice like “Just buy more Yellow Page ads” or “Try to get more referrals from clients.” The Rainmaker Retreat focuses on in-depth discussions of cutting-edge strategies and revealing secrets of highly successful attorneys used by only an elite group of lawyers.
    

4. Focus on Return on Investment (ROI). Everything about this workshop is focused on one goal—helping you achieve the best results by finding more and better clients in the least amount of time using the least amount of money possible. For most attorneys, landing just 1 new client as a result of this workshop will more than pay for your attendance. But that’s not our goal! Our goal is to teach you how to gain dozens of new clients in the next 60-90 days. Please note, ethically we cannot guarantee those kinds of results, but we work hard to provide you with all of the tools you will need to find more and better clients on a consistent basis. With that kind of Return on Investment, can you afford not to attend?
   
   

5. 100% Satisfaction Guarantee. We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% satisfaction guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money. We guarantee you will come out of these 2 days with a Step-by-Step Action Plan to make very specific changes to your marketing and how you go about building your legal practice.

Click the play button to view the testimonials from some people that attended a previous Rainmaker Retreat.
Be sure to turn your speakers up.

Araceli Parra Marketing Director for Criminal Defense Attorney

"One thing I picked up here from this retreat, apart from it being really fun, is about referrals. … I learned we need to branch out, we need to talk to people in other types of businesses that can also bring us clients and another thing I didn’t know about is articles – about submitting articles on the internet. Now I’m thinking we need to talk to other types of attorneys….. I recommend that attorneys send their staff to the next Retreat because they will learn a lot and then they can teach everyone else at the firm what to do."

JJ Smith, Marketing Director Litigation Firm	"Picking up out of this, I think a lot of what I got out of it was in terms of the websites, and how to update the websites, what to add and include, as well as items with press releases, that definitely has got to be a big one as far as getting out there and getting your name known and getting the company and firm known."
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"I have been marketing my firm for over a decade and I think I've been doing a pretty good job at it. We're a successful and expanding practice. However, I have long since bumped up against the fact that I know more about marketing than most of the 'marketing consultants' out there who tried to sell me their services. As a matter of fact, I think I've forgotten more about marketing than a lot of the consultants out there who wanted to work with my firm. "I have an entirely different opinion of Stephen Fairley. From our very first private consultation, he demonstrated to me that he's an 'Eighth Degree Black Belt' in marketing for attorneys. He knows the game and has opened up for me a horizon of increased and improved marketing for which I've been looking for at least the last five years. He thinks big. He knows the game and how to win at it. I strongly recommend him as a marketing consultant for law firms." —R. Brennan, Esq, Partner (CA)

 

                                                                                              Read more testimonials

Compare the Rainmaker Retreat Options

Regular Attendance Early Bird Special VIP Program Rainmaker Retreat: 2 comprehensive days filled with specific strategies, terrific tips, and real-world recommendations of how to fill your law practice. Live! Value of: $1,397 70 page Law Firm Marketing Workbook: This workbook is filled with all of the ideas covered in the program, marketing steps to take, templates to use, letters you can adapt, dozens of valued resources, and a 90 day sample marketing plan. Value of $297 Action Groups: Every attendee is assigned to an Action Group with 2-3 other attorneys who brainstorm practical solutions, discuss case studies, and work together during the entire Rainmaker Retreat. Value of $250 Online Referral Network: Every attendee automatically receives a life-time membership in our online Attorney Referral Network where members can stay in touch with each other and pass on referrals. Value of $1,000 Laser Coaching Sessions: You will have the chance to be coached on a specific problem or question you have during the program. Stephen is also available during lunch and all breaks for on-the-spot coaching sessions. Value of $375  Becoming A Rainmaker 3 CD set: This 3 hour audio learning program is a great refresher for attendees of the Retreat and gives an overview of many foundational concepts we cover in the program. Value of $227   3 Business Building Teleseminars: Register today and start learning tomorrow. When you register we will immediately email you the links to 3 of our best practice building teleseminars so you can start applying these transformational strategies even before the live event! Value of $275   The Legal Marketing Center: 3 month membership in our online marketing center for attorneys. This is filled with dozens of tools, ebooks, and audio learning programs designed to help you fill your practice. Value of $297   Attend the Rainmaker Retreat (1x) again for FREE: When you become a VIP you can join us again at the Retreat 1 time any time, any place in the next 12 months for FREE! Value of $1,395     Mastermind Group Dinner: On Friday night you will be the VIP guest of Stephen as he treats you to a 4 course gourmet dinner and wine tasting. Listen in as he shares powerful insights into law firm marketing in a relaxed setting while you build relationships with your fellow attendees. Value of $500     VIP-only Strategy Planning Session: Join Stephen Saturday afternoon right after the Rainmaker Retreat for a 90 minute Q&A, debriefing, and strategy planning session where he will answer your most difficult questions and give you specific tips not shared during the Rainmaker Retreat. Value of $750     Annual Membership in the Monthly Rainmaker Mastermind Call: For the next 12 months you will be invited to join Stephen for a fast-paced, highly interactive 60 minute Mastermind session where he shares cutting-edge tools, fresh ideas, low cost internet marketing strategies, and brand new resources only available to his Mastermind group. Value of $1,200     Strategic Alliance and Referral Lab: As a VIP you have access to a growing number of attorneys who are actively seeking to connect with other entrepreneurial-minded lawyers to build strategic alliances with, participate in joint ventures, and create multiple streams of income. Value of $1,000     Private Consultation: All VIPs receive a 1 hour private telephone consultation with Stephen within 30 days after the program to help you stay focused on business development. Value of $375     Actual Total Value of this program $3,319 $4,118 $9,338   Regular Attendance Early Bird Special VIP Program

Dates & Locations of the Rainmaker Retreats

Friday, July 17th & Saturday, July 18th

Friday 9-5pm (Registration at 8:30) Saturday 9-1pm (Breakfast 8:30)

3400 S. Las Vegas Blvd.
Las Vegas, NV 89109
702-791-7111