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This e-book covers the major mistakes attorneys make and
specific steps you can take to avoid them. Here's what you will discover:
How to avoid 2 common practice-killing pitfalls
How to position yourself as a specialist
Why most advertising is a waste of your money
Ways to avoid common practice-killing pitfalls
Building a successful practice isn’t magic or rocket science. It
is work and it takes time, energy and money. Every attorney who starts a new
business fully intends to succeed, yet according to research more than 50% of
them still fail. This e-book outlines 10 of the most common marketing
mistakes attorneys make that can lead to the failure of their business. Avoid
these at all costs.
Rainmaker Retreat
A 2 Day Marketing Boot Camp for Small Law Firms
Over 7,000 attorneys from hundreds of law firms across the
country have discovered how to generate more referrals and
find new clients fast by applying our proven Rainmaker
System.
If you're struggling to build your legal practice or want to
learn a proven law firm marketing system for landing more
and better clients and creating a financially successful and
personally satisfying legal practice then you owe it to
yourself to discover our Rainmaker System.
It's been 2 years since I first attended the Rainmaker Retreat. It was a very powerful marketing learning experience for me.
It dramatically changed the way I market and manage my practice. After
one day of the workshop I had so many good ideas I wanted to implement,
I considered going home and not finishing the workshop.
I stayed for the entire two days and came home with 19 action items,
specific tips, tools and techniques I could immediately put into
practice. Most of those action items are up, running and contributing
to my bottom line.
Some of the most important areas for me were:
- ways to reduce my marketing expenses while increasing my return on
investment (this one is saving me over $100K this year)
- how to use technology to attract and follow up with prospects
- how to generate more referrals from former clients and
- low cost tools and methods to better manage my business development efforts.
My partner and I are looking to net double our best year ever, by July 1st.
The strategies and techniques taught at the Rainmaker Retreat
are some of the tools that assist me to move to the next level of financial success.
--John Bisnar (Founder of Bisnar Chase, California Catastrophic Injury and National Auto Defect Attorneys)
"I am extremely thankful I met Stephen Fairley and
that I attended his Rainmaker Retreat. I more than doubled my
firm's annual revenue in the year since attending the Rainmaker Retreat
and implementing Stephen's marketing program.
If
you are willing to do the work, Stephen definitely has a proven method
of driving
new business into your firm. I endorse his program, it
clearly worked for me."
--Gordon R. Levinson, Esq.
(Levinson Law Group, Carlsbad, CA).
Listen in as attendees of our Rainmaker Retreat
share how
this System has changed their practice forever:
Click the play button to view the
testimonials from some people that attended a previous
Rainmaker Retreat.
Be sure to turn your speakers up
"I will tell you that the $1000 spent here
this weekend will come back at least 10 fold.
The one thing that you will learn is that it’s simple, easy if you just simply follow steps,
you will increase your business through
marketing which falls into place. And you
don’t have to do it; you can have your staff do
it! Unbelievable."
Geoffrey Evers, Esq,
Partner,
& Real Estate Business
"It’s absolutely incredible.
My personal
opinion is that in a few years, everybody is
going to be taking this course as one of the
foundations of marketing.
And, anybody that
hasn’t taken the course isn’t serious about
marketing.
There are plenty of courses I’ve
gone to just in general and I’m sure all the
attorneys feel this way that it’s usually very
boring and you don’t really learn much that is
applicable right away. That was totally
different today I’m taking things I’m going
to immediately commence as soon as this
weekend is over."
Paul Cheng, Esq
Solo Practicioner
In response to popular
demand, we are excited to introduce the brand
new “Rainmaker Retreat” — a 2 day event that will transform your practice.
The “Becoming A Rainmaker” seminar was just the beginning.
The new Rainmaker Retreat will cover more topics on a significantly deeper level and over the course of 2 days you will understand and be
able to apply the core concepts and secret
strategies of legal marketing experts and you will also
experience dozens of opportunities to immediately put
these into practice in your firm through the use of
Action Steps and Action Groups.
Click the play button to view the
personal message from Stephen Fairley
“This program presents a
clear and compelling path to marketing success. These
tips on "making rain" will leave you needing an umbrella
wherever you go!”
—Jonathan Pink, JD, Partner (Costa Mesa, CA)
“It has
taken me 30 years of trial & error to learn many of the
techniques that I learned in 1 evening!
This is an incredibly focused and practical seminar.”
"We just finished day one of the Rainmaker
Retreat and it was awesome. I learned so much
in one day I can’t believe it.
In fact they
gave us a hypothetical with something that
somebody was doing for marketing and before
coming here I would have thought she was doing all the
right things.
By the end of the day, even before
the end of the day, I knew that everything she
was doing was probably not the best thing and
there were a million better ways to do it. Thank
you Rainmaker Retreat, I’m really looking
forward to putting these things into action."
The Power to attract more and better clients by
becoming a recognized expert in your practice area
(Page 5)
5 Proven
Strategies to get more attention, command
more respect, and charge higher fees(Page 5)
How to Ethically Position Yourself as a Specialist in
Your Area
(Page 5)
How to Avoid the
Most Deadly Mistake Attorneys make(Page 16)
Where to Find and How to Create Media Coverage (Page 40)
Leveraging the
Internet to Build “Buzz”(Page 39)
Create a 6-month
Game Plan for Increasing Your
Expert Status in
your Legal Community
(Page 57)
SESSION 2: Building a Strategic Referral Network
Where to Find the
Best Strategic Referral Partners (SRPs) for Your
Specific Practice Area
(Page 22)
A Step-by-Step
Approach to Create Dozens of Strategic Referral
Partners in less than 6 months(Page 22)
3 Questions to Quickly Assess Your Partner’s Potential(Page 23)
The 4 Best Places
to look for SRPs
(Page 18)
5 Power Questions
to Land More Referrals than ever before
(Page 22)
The #1 reason why
Attorneys Don’t Receive More Referrals and
how to overcome it
(Page 22)
How to Create a
Steady Stream of New Prospects (Page 25)
3 Specific Ways to use the Internet to Find More Referrals (Page 22)
SESSION 3: Creating Credibility in Your Practice Area
How to Apply the 4 Stage Credibility Model (Page 14)
Using Visibility Events to Drive People to Your Firm(Page 29)
How to Tap into the Power of Credibility to give you an
Edge
(Page 14)
Leveraging Credibility to Set Your Firm Apart from All
Your Competitors (Page 15)
SESSION 4: Secrets of Highly Successful Attorneys
The Debate: Generalist vs Specialist (Page 7)
Why Advertising Doesn't Work (Page 46)
Creating a Powerful Audio Logo(Page 29)
Differentiate or Die: How to Develop a Unique Competitive
Advantage (Page 14)
The 7 Ways to Find More Clients and How to Pick the Best
Ones for Your Firm
(Page 17)
SESSION 5: Generating More Clients Using the Power of the
Press
The Top 2 Things a Reporter wants from an Attorney (Page 39)
How to Write a Powerful Press Release(Page 43)
Using Press Releases to get attention and credibility
(Page 39)
How to Promote Your Firm to 150,000 people for $82(Page 41)
Submitting Your Release online (Page 41)
Building a Media Database (Page 39)
SESSION 6: Leveraging Technology: Beating the Big Firms on
the Net
How to Change Your Website from just an Online Brochure to
a Marketing Machine(Page 33)
The 3 Most Important Goals for Your Website (Page 36)
Website Do’s and Don’ts—Do Not Launch Your Website Until
You Hear This
(Page 34)
Cutting-edge Email Strategies that Generate More Clients (Page 32)
How to Dominate Your Online Competition on a Shoe-string
Budget(Page 32)
The Single Most Important Principle required for
Attracting New Clients Online
(Page 36)
Submitting Articles Online to Increase Your Website Rank(Page 50)
Here's a few more comments from attorneys who have
attended
one our Rainmaker Seminars:
Click the play button to view the
testimonials from some people that attended a previous
Rainmaker Retreat. Be sure to turn your speakers up.
Hannah Bentley, JD
Public & Environmental Law
"I came to the Rainmaker Retreat to learn about
how to develop my practice. They have developed
a very simple system for developing your
practice in a quick and effective manner.
Today I learned that I’m going to develop a
website that will really reach out to clients
and help me learn about their needs at the same
time.
I recommend the Rainmaker Retreat for people
that want to focus their practice on effective
marketing strategies and reaching out to clients
rather than just sitting and waiting for client
referrals to come to them."
John Wollman, Esq, Partner
Business Litigation & IP
"This program has been great.
It’s really helped me think outside the box; to
see things differently. I went to law school
to learn how to practice law and how to learn
legal cases and legal theories and principles
and I come here and I learn how market my
practice and make money and enjoy what I’m
doing. I highly recommend it."
“This
is a great way to jump start a firm-wide marketing program”
—Edward Rickert, JD Partner (Downers Grove, IL)
“For the first time I can remember,
I now have a clear
strategy for getting more business. This is
great!”
—Gail Owen-Smith, Esq (Long Beach, CA)
“The Rainmaker seminar provided me with
solid, useful
tactics I can immediately start using.”
—Ronald Paja, JD
(Stockton, IL)
“This program assembles a lot of marketing information and
organizes it into useful strategies.”
—Ronald Katter, JD
(NYC)
“This gave me a
‘Step-by-Step” approach to taming the
‘Market Monster.’ Great job!”
If they received that much benefit after only 2 hours
imagine how much you will receive in 2 days!
DAY TWO OVERVIEW
This day will focus on Advanced Strategies and helping you
create a strong Action Plan that you can immediately
implement starting the next day. You will discover:
SESSION 7: Generating More Clients Using the Power of
Speaking
A Step-by-Step Approach to
Developing, Marketing, and
Hosting Public and Private Seminars(Page 26)
Finding Clients within Trade Associations
(Page 45)
The Biggest Mistake Attorneys make when speaking for free
(Page 27)
4 Ways to use Speaking to Attract More Clients
(Page 27)
Designing Your Follow up System(Page 27)
How to Joint Venture with Organizations and Companies to
Sponsor Your Seminars(Page 45)
SESSION 8: Advanced Technology Tactics for Small Law Firms
and Solo Practitioners
The Top 10 Deadly Mistakes Attorneys Make with their
Websites and How to Avoid them
(Page 37)
Using Blogs to Increase Your Website Rankings and Find
More Clients
(Page 54)
5 Ways to Automate Your Practice and
Free up 2-5 hours of
your time every week (Page 55)
Creating Low Cost Information Products to Promote Your
Firm, Increase
Your Credibility and Educate the Public
(Page 56)
3 Easy Steps to
Building Your Database using the Internet(Page 49)
SESSION 9: Creating Your Marketing System
Designing your
6- and 12-month Action Plan (Page 57)
Creating a Realistic Budget for Marketing Your Practice
Passive Versus Active Marketing:
Why You Need Both
Designing Your Marketing Funnel
Creating a Profile of Your Ideal Target Market
(Page 8)
How to Re-position Your Practice to
excel in a Highly
Competitive Environment
Discover how to Diagnose Your Marketing Mistakes with the
Universal Marketing Cycle
Break out of the “Paralysis of Analysis” and make the
Right Choices about
Spending Your Time and Money on
Marketing
Marketing to Current and Former Clients
(Page 14)
Generating Repeat Business
Client Surveys: When to Use them and How to Leverage them
(Page 19)
Keeping Clients for Life
Step-by-Step Strategies for Significantly and Permanently
Increasing Your Income in 2009
SESSION 10: Implementing Your Marketing System
Integrating your Online and Offline Marketing Programs
Automating Your Marketing System
Characteristics of Great Rainmakers
Training Your Staff to Manage Your Marketing Campaigns
How to Systematize the Key Areas of Your Practice to enjoy
Unlimited Freedom
How to Gain Greater Control and More Freedom in Your
Practice
Evaluating Success and Creating Metrics
How to Revise Your Plan
Remember, every session has built in Action Steps and Action
Groups to help you immediately put these strategies and
tactics into practice. You will walk out of this weekend
with a specific plan in place to guide your every step in
creating a financially successful and personally satisfying
legal practice.
WHO SHOULD
ATTEND?
Partners at Small Law Firms
(less than 50 attorneys) who are committed to
growing their firm. Benefits you will receive:
You will learn how to
focus your time, energy, and money on the most
effective marketing strategies
You will learn how to better
select, train and motivate your other partners
and associates to do Rainmaking
activities
You will learn where you can ‘cut the
fat’ and
reduce your costs by eliminating
ineffective marketing strategies
You will
create a master plan that will guide your
firm’s efforts and provide specific goals
for your team to achieve in the next 6 and
12 months
You will have a
realistic idea of how much money it will take to
effectively market your firm
You will see
how to use your staff people to delegate
parts of the marketing plan to so you can focus
on generating more clients for the firm
Solo practitioners who need to find more clients fast on
a shoe-string budget. Benefits you will receive:
You will discover
dozens of low cost marketing strategies
to help you stretch your budget
You will learn how to
automate your marketing system to
decrease the amount of time you have to spend running it
You will leave with a
practical, easy to implement
marketing plan for the next 6-12 months
You will see how other solo attorneys have
leveraged
technology to beat much bigger firms
You will hear about
best practices in legal marketing and
gain new insight into what has and has not worked for other
solo attorneys all across the country
You will
master the art of marketing on a small budget
Of Counsel Attorneys who are paid on an “eat what you
kill” basis. Benefits you will receive:
You will learn how other Of Counsel Attorneys
build their
book of business
You will understand how to walk the fine line between
promoting your firm and promoting yourself
You will realize how to
apply a step-by-step approach to
increasing your credibility in the marketplace
You will recognize how to
find more clients even without
the support of your firm
You will
apply several specific strategies designed to
improve your visibility
You will leave with a
game plan for finding more clients
and building a sustainable book of business
Associateswho are either looking to grow their book of
new clients in the next 6 months or want to launch their own
practice. Benefits you will receive:
You will understand
what it takes to start marketing a
practice from scratch
You will learn the importance of building your book of
business now instead of just relying on senior attorneys to
build it for you
You will learn low cost techniques to find more clients
with limited time
You will get a much deeper understanding of
what it takes
to become a Rainmaker
WHY SHOULD
YOU ATTEND?
Have you ever gone to a retreat that got you motivated, but
you walked out with little more than a good feeling? Or
taken a workshop that was great on style, but short on
substance?
Attending an intensive 2-day workshop on your weekend off
can be a tough decision. Here are 4 common challenges you
may be thinking about when deciding if you should attend the
Rainmaker Retreat:
Problem
Solution
You know you need to increase your client base,
but you're not sure how.
The
Rainmaker Retreat workshop will give you a
proven, step-by-step marketing system you can easily apply
without breaking the bank.
Everyday you experience how fierce the competition is
becoming, but you don’t know what to do about it.
You will discover how to create a Unique
Competitive Advantage and precise ways you
can apply this in all your marketing efforts to
clearly distinguish yourself from your
competition.
You believe your practice area or clientele is
different from other attorneys and wonder if the
workshop will apply.
More than 7,000 attorneys from virtually
every practice area have attended Stephen's
seminars and gave raving reviews. He
clearly understands how to assist attorneys in a
wide variety of practice areas.
You're not sure if you can afford it right now.
For most
attorneys, landing just 1 new client as a result of this
workshop will more than pay for your attendance. But that’s
not our goal—our goal is to teach you how to gain dozens of
new clients in the next 60-90 days. With that kind of
Return on Investment, can you afford Not to
Attend? Plus, if you sign up before the Early
Bird registration ends, the bonuses alone are
worth more than your cost of attending.
THE
RAINMAKER RETREAT HAS 5 UNIQUE DISTINCTIONS
It is specifically designed for Attorneys at Small Law
Firms and Solo Practitioners. While associates and partners
at large firms (50+ attorneys) will receive benefit, the
Rainmaker Retreat is designed to meet the needs, challenges,
and financial budgets of solo practitioners and small law
firms. You won't find strategies that cost tens of thousands
of dollars in this seminar. In fact, most of our strategies
have little to no cost and with many of them we will tell
you how to trade more of your time instead of spending your
money if you're marketing your practice on a shoe-string
budget. Nor will you hear about generic marketing ideas that
only work if you have a large staff or a separate marketing
department.
This is a Working Retreat. This means that several times
each day you will be given specific marketing tasks to
complete with step-by-step instructions. You not only come
to listen, learn and discover, but also to practice and
apply. By the end of the Rainmaker Retreat you will:
a. Create a written 90-day master marketing plan for your
firm b. Discover your Unique Competitive Advantage c. Have a written plan for improving your internet presence
d. Outline either an article or produce a professional press
release to submit online e. Create a letter of introduction to potential Strategic
Referral Partners
This is NOT an introductory course.We work very hard to
make the material easy to understand and simple to apply,
but please understand this is an advanced, in-depth,
hard-hitting course.
At the Rainmaker Retreat, you
will not hear any generic marketing advice like “Just buy
more Yellow Page ads” or “Try to get more referrals from
clients.” The Rainmaker Retreat focuses on in-depth
discussions of cutting-edge strategies and revealing secrets
of highly successful attorneys used by only an elite group
of lawyers.
Focus on Return on Investment (ROI).
Everything about
this workshop is focused on one goal—helping you achieve the
best results by finding more and better clients in the least
amount of time using the least amount of money possible. For
most attorneys, landing just 1 new client as a result of
this workshop will more than pay for your attendance. But
that’s not our goal! Our goal is to teach you how to gain
dozens of new clients in the next 60-90 days. Please note,
ethically we cannot guarantee those kinds of results, but we
work hard to provide you with all of the tools you will need
to find more and better clients on a consistent basis. With
that kind of Return on Investment, can you afford not to
attend?
100% Satisfaction Guarantee.
We are so confident you will
benefit from the Rainmaker Retreat that we offer a 100%
satisfaction guarantee. If you are not completely satisfied
at the end of the first day, just let us know, turn your
materials in and we will refund your money. We guarantee you
will come out of these 2 days with a Step-by-Step Action
Plan to make very specific changes to your marketing and how
you go about building your legal practice.
Click the play button to view the
testimonials from some people that attended a
previous Rainmaker Retreat.
Be sure to turn your speakers up.
Charlie Jamieson, Esq
Partner, Family Law
"This seminar was invaluable
to me and my staff. I brought with me my
Office Manager and my Marketing Assistant. That
created enthusaism and a game plan we're
going to take back to the practice and institute
immediately. I highly recommend it - it was
the best money that could be spent. If you're
not bringing these people, you're not doing this
right."
William Daniels, Esq,
Partner,
Trial Attorney
"I came to the Rainmaker Retreat feeling
skeptical that we'd learn anything that was of
any real value. After the first day, I've
come away amazed.
I watched a friend of mine
who is also here who I consider to be one top
marketing attorneys in the business tell me that
he had already felt the seminar had already paid
for itself in the first 2 hours. I'm just
amazed at the skill level that
Stephen has shown. I've learned an incredible
amount and I know it's going to make a huge
difference in my practice."
"I have been marketing my firm for over a decade and I think
I've been doing a pretty good job at it. We're a successful
and expanding practice. However, I have long since bumped up
against the fact that I know more about marketing than most
of the 'marketing consultants' out there who tried to sell
me their services. As a matter of fact, I think I've
forgotten more about marketing than a lot of the consultants
out there who wanted to work with my firm.
"I have an entirely different opinion of Stephen Fairley.
From our very first private consultation, he demonstrated to
me that he's an 'Eighth Degree Black Belt' in marketing for
attorneys. He knows the game and has opened up for me a
horizon of increased and improved marketing for which I've
been looking for at least the last five years. He thinks
big. He knows the game and how to win at it. I strongly
recommend him as a marketing consultant for law firms."
Rainmaker Retreat:
2 comprehensive days filled with
specific strategies, terrific tips,
and real-world recommendations of
how to fill your law practice. Live!
Value of: $1,397
70 page Law Firm Marketing Workbook:
This workbook is filled with all of
the ideas covered in the program,
marketing steps to take, templates
to use, letters you can adapt,
dozens of valued resources, and a 90
day sample marketing plan. Value
of $297
Action Groups:
Every attendee is assigned to an
Action Group with 2-3 other
attorneys who brainstorm practical
solutions, discuss case studies, and
work together during the entire
Rainmaker Retreat. Value of $250
Laser Coaching Sessions:
You will have the chance to be
coached on a specific problem or
question you have during the
program. Stephen is also
available during lunch and all
breaks for on-the-spot coaching
sessions. Value of $375
Becoming A Rainmaker 3 CD set:
This 3 hour audio learning program
is a great refresher for attendees
of the Retreat and gives an overview
of many foundational concepts we
cover in the program. Value of
$97
3 Business Building Teleseminars:
Register today and start learning
tomorrow. When you register we will
immediately email you the links to 3
of our best practice building
teleseminars so you can start
applying these transformational
strategies even before the live
event! Value of $275
Attend the Rainmaker Retreat again (1x)
for FREE:
When you become a VIP you can join
us again at the Retreat 1 time any time,
any place in the next 12 months for
FREE! Value of $1,395
Mastermind Group Dinner:
On Friday night you will be the VIP
guest of Stephen as
he treats you to a 4 course gourmet
dinner and wine tasting. Listen in
as he shares powerful insights into
law firm marketing in a relaxed
setting while you build
relationships with your fellow
attendees. Value of $500
VIP-only Strategy Planning Session:
Join Stephen Saturday
afternoon right after the Rainmaker
Retreat for a 60 minute Q&A,
debriefing, and strategy planning
session where he will answer your
most difficult questions and give
you specific tips not shared during
the Rainmaker Retreat. Value of
$750
Private Consultation:
All VIPs receive a 1 hour private
telephone consultation with Stephen
within 30 days after the
program to help you stay focused on
business development. Value of
$375
Actual Total Value of these Rainmaker Retreat programs
STEPHEN FAIRLEY, M.A., RCC
CEO, The Rainmaker Institute Law Firm Marketing Expert • Master Business Coach
• Best-Selling Author
Stephen@RainmakerRetreat.com
888-588-5891
Stephen
Fairley is a nationally recognized law firm marketing expert
and appears on over 250,000 websites. He has helped
over 7,000 attorneys from hundreds of law firms across
the country to discover the secrets of generating more
referrals and filling their practice.
He is the international best-selling author of 10 books
and 5 audio programs including: Practice Made Perfect
for Lawyers (2005), Becoming A Rainmaker:
Business Building Strategies for Lawyers (2005), and
Getting Started in Personal and Executive Coaching
(Wiley, 2003) – the #1 best-selling book in the field of
professional coaching in the USA, Canada, the UK, and
Australia. His most recent book, The Business Coaching
Toolkit (Wiley, 2007) achieved best-sellers status on
Amazon.com within 2 weeks of publication.
Stephen’s Rainmaker seminars have been sponsored by more
than 20 of the largest state and local bar associations
including: the Los Angeles County Bar, and the State Bars of
New York, Massachusetts, Illinois, New Jersey, Arizona,
Pennsylvania, Florida, Nebraska, New Mexico, Colorado, and
Texas.
In 2004, Stephen was named "America's Top Marketing
Coach" by CoachVille, the world’s largest professional
coaching association and given their top industry award. He
has appeared in the American Bar Association’s Journal,
Entrepreneur, Inc, Fortune Small Business, Harvard
Management Update, Business Advisor, the Chicago Tribune,
Crain’s Chicago Business, and on the front covers of
AdvantEdge and Choice magazines.
Academically,
Stephen was trained as a clinical psychologist and practiced
in Virginia and Chicago for 7 years prior to moving into the
business and consulting field. While living in Chicago he
founded and ran two high-tech start ups. One in the health
sciences field and another provided database management
software to the restaurant industry.
Stephen is the CEO of The Rainmaker Institute, the nation’s
largest law firm marketing company specializing in small to
mid-sized law firms. Over 7,000 attorneys have benefited
from implementing the Rainmaker Marketing System. He
specializes in helping partners and associates find new
clients fast and generate high quality referrals.
On a personal note, Stephen loves to travel and has visited
25 countries. He is an avid real estate investor and owns
properties in 5 states. He is married to Ruth and lives in
Phoenix.
Richard
Strauch is our Chief Operating Officer and is responsible for the day to
day operations of The Rainmaker Institute. He is fast gaining a
national reputation for being a “legal systems expert.” His knowledge
of how to design and develop systems for law firms is unsurpassed. Our
clients love him because he can show them how to track every lead,
rapidly increase their conversions, and dramatically improve their
profit margins!
Rich is a seasoned entrepreneur with over 20 years of successful business experience behind him.
His first business was founded in the life insurance and securities
industry. His agency supported 12 full and part-time licensed
representatives who served their clients with integrity. In these
early years of Richard’s entrepreneurial development he learned the art
of selling and how to best manage and train staff to optimize their
performance.
In his next major
venture, Rich decided to bring his sales and management experience to
the family business in the funeral industry. Richard grew the 5
generation 100 year old business from a single location to three
growing locations and increased gross sales 500% while charging the
highest rates in the county and maintaining 30% net profit
margins...and he did it all in less than 3 years!
During
this stage of his entrepreneurial experience Rich learned the power of
building systems that could be duplicated so 3 firms could grow while
maintaining high end, “white glove” service. However, his most
proud accomplishment was not the profit he generated, but the thank you
letters that came in from every client they served.
Because
of the nature of the funeral business, Rich could not satisfy his
desire to run successful direct response marketing campaigns such as
“buy one get one free.” Prior to joining The Rainmaker Institute team,
Rich sold his funeral business and embarked on a journey to create a
sales driven, customer-focused business.
In
2002, he bought a pet products company that sells over 10,000 pet
products to independently owned pet stores. This new company was
responsible for new product designs, manufacturing, complete
fulfillment processing, product sales, and maintaining a high level of
customer service. After purchasing the company Richard managed to
grow sales 400% in under 2 years. During this leg of Richard’s
career he learned the definition of insanity-“Doing the same thing over
and over again and expect different results.”
Today Rich’s joy of service has been rekindled and he enjoys bringing
his business experience to attorneys across the country. His goal
is to teach attorneys how to make a serious profit while maintaining
the lifestyle they chose to live.
WILLIAM MARTIN, M.A., CLU
Phoenix Main Office
CFO • Director of Development • Master Business Coach • Professional Speaker Bill@TheRainmakerInstitute.com
Bill is a seasoned professional who has over 35 years of proven sales,
management, and leadership experience. He has developed hundreds of
sales and marketing programs, training systems for three Fortune 500
and several national companies. His proven experience helped these
national and Fortune 500 companies obtain immediate, significant and
measurable success.
Bill
has proven business success as the majority owner of 16 corporations
and has served as the CEO and COO for several other corporations. He
has been on the Board of Directors and Advisory Boards of several
corporations.
His business experience includes:
Sales management and leadership success for Fortune 500 and national corporations
Training
sales teams for Asset Marketing Services, the 2nd largest asset
marketing company in the world
Training in-bound sales professionals for Shurgard, the 3rd largest storage company in the world
Sales management and program development for Insight, a Fortune 500 computer reseller
Sales
and customer service success for Maverick Glass Company, the largest
private auto glass company in Arizona
Achieved
#1 company quality award 2 consecutive years for Insurance Medical
Reporter, the 3rd largest medical exam company in America
Achieved the highest earnings record in the 27 year history of Mathias Die Company in 1 year
He
represented Great West Life and Manulife, the 18th the 20th largest
insurance companies in the world respectively. Bill quickly achieved
the elite status of:
Million Dollar Round Table
Top of the Table
National Quality Award
International Leaders Group status
Ranking among the top 12 agents worldwide
Bill
Martin is an experienced speaker and professional presenter who has
spoken nationally and internationally on: sales and marketing
professional services, characteristics of leadership success, personal
motivation for professional advisors, and best practices in management.
Bill
serves as the Director of Development of The Rainmaker Institute. He is
responsible for: strategic direction of the Institute, coordinating
joint venture activities, managing the sales team, coaching partners
and office managers, maintaining relationships with clients, and
driving new business revenues.
Cancellation and Refund Policy:
Refunds for the 2-Day Rainmaker Retreat will be made
provided cancellation is made in writing and received via
fax a minimum of 15 days prior to the program. A $75
administrative fee will be charged for all refunds. The
cancellation fee will be deducted directly from the refund.
Cancellations must be in writing and faxed to 480-907-2029
Attention: Refund Request for Rainmaker Retreat.
It's been 2 years since I first attended the Rainmaker Retreat. It was a very powerful marketing learning experience for me.
This day will focus on Advanced Strategies and helping you
create a strong Action Plan that you can immediately
implement starting the next day. You will discover: 
Stephen
Fairley is a nationally recognized law firm marketing expert
and appears on over 250,000 websites. He has helped
over 7,000 attorneys from hundreds of law firms across
the country to discover the secrets of generating more
referrals and filling their practice.
Academically,
Stephen was trained as a clinical psychologist and practiced
in Virginia and Chicago for 7 years prior to moving into the
business and consulting field. While living in Chicago he
founded and ran two high-tech start ups. One in the health
sciences field and another provided database management
software to the restaurant industry. 
